The Qatari fragrance house introduces a five-piece collection created in collaboration with award-winning perfumer Philippe Paparella-Paris.

Luxury perfumery is often defined by what cannot immediately be seen: the memory a scent evokes, the emotion it leaves behind, and the quiet impression that lingers long after its first application.

For Maison Mirwad, these ideas sit at the heart of its creative identity. Founded in 2017 by Qatari perfumer Mashael Al Kuwari, the house has built its reputation around fragrances that bring together heritage, craftsmanship and contemporary luxury. This October, Maison Mirwad enters a new chapter with the unveiling of its Signature Collection at Beautyworld Dubai, created in collaboration with award-winning perfumer Philippe Paparella-Paris, Senior Perfumer at Symrise.

The collaboration began with a shared understanding of Maison Mirwad’s DNA: craftsmanship, material integrity and emotional depth. From an initial exploration of 10 to 15 concepts, the creative process gradually narrowed into five compositions — each developed to expand the house’s olfactive vocabulary without losing its identity.

The result is not a departure from Maison Mirwad, but an evolution of it.

Across the collection, familiar elements are approached through new textures, contrasts and raw materials. The fragrances move between freshness and warmth, floral softness and darker woods, sensuality and structure. Together, they reveal a dialogue between two perfumers whose individual perspectives meet through a shared appreciation for precision and emotion.

Five Expressions of Maison Mirwad

Eau Verte

Fresh, luminous and quietly sophisticated, Eau Verte introduces a brighter dimension to the collection. Bergamot, tea, bay, violet leaf, olibanum and saffron open the composition, giving way to a floral heart of jasmine, violet, lily of the valley, leather and orris. Musk, cedarwood, amber, moss, patchouli and tonka create a deeper base, balancing the fragrance’s freshness with a more textured character.

Tendre Étreinte

Sensuality takes centre stage in Tendre Étreinte, where green and citrus facets meet an expressive floral heart. Bergamot, pomelo, orange and pepper create a vibrant opening before peach, raspberry, jasmine, violet, freesia and osmanthus unfold. Beneath it all, moss, amber, musk, patchouli and cypriol give the fragrance its warmth and depth.

Fleur de Miel

Fleur de Miel explores the relationship between fruit and flowers with a composition built around some of perfumery’s most distinctive materials. Bergamot, pear and hand-pressed pomelo bring freshness to the opening, while peach, raspberry, jasmine, violet and osmanthus create a sophisticated floral-fruity heart. A base of moss, amber, musk, patchouli and cypriol lends the composition a lasting sensuality.

Oud Velours

Oud is reinterpreted through a distinctly contemporary lens in Oud Velours. Bergamot, grapefruit, pepper, saffron, tangerine, cardamom and olibanum create an energetic opening, followed by jasmine, rose, raspberry, cedarwood, labdanum, leather and cashmeran. The fragrance settles into a rich foundation of oud accord, musk, amber, vanilla, patchouli, moss, vetiver, tonka, styrax and cypriol.

Filtre d’Amour

Bold and seductive, Filtre d’Amour is built around a powerful musky structure, softened and sharpened through contrasting elements. Pepper, mandarin, bergamot, cardamom and pear introduce brightness, while jasmine, cedarwood, clove and orris create a refined floral-woody heart. Musk, amber, moss, vetiver, patchouli, vanilla and cypriol complete the composition with depth and warmth.

Where Heritage Meets Contemporary Perfumery

For Maison Mirwad, the Signature Collection is ultimately about creative expansion without losing authenticity. Each fragrance reflects the house’s established language of intimacy, elegance and modern sensuality, while the collaboration introduces new perspectives on ingredients and composition.

For Mashael Al Kuwari, the project represents a personal evolution for the Maison — one that allows her original vision to be explored with greater precision while maintaining its emotional core.

For Philippe Paparella-Paris, the process was equally collaborative: a dialogue built around materials, ideas and the time required for each composition to find its balance.

Presented for the first time in Dubai, the Signature Collection positions Maison Mirwad at an intersection between Qatari heritage and the increasingly global language of contemporary niche perfumery.

The collection will be available in 7ml, 20ml, 40ml and 75ml formats, with distinct glass colours differentiating the intense perfumes from the Eau de Parfums.

Five fragrances. Two creative perspectives. One evolving Maison.