Chery UAE Strengthens National Footprint with Ras Al Khaimah Showroom Expansion

Chery UAE, represented by AWR Automotive, has expanded its presence in the United Arab Emirates with the opening of a new showroom in Ras Al Khaimah, further strengthening its retail network as the Chinese automotive brand continues its regional growth trajectory.

The inauguration was attended by H.E. Mohamed Ali Abdulla Musabbeh Al Nuaimi, Chairman of the Ras Al Khaimah Chamber of Commerce & Industry, alongside senior government officials, Chery UAE executives, industry partners and invited guests.

Strategically located on Al Bahar Street in Dahan, the showroom complements Chery’s existing locations in Dubai, Abu Dhabi and Sharjah, reflecting the company’s strategy of expanding customer accessibility while supporting the UAE’s rapidly evolving mobility landscape.

Designed to deliver a seamless ownership journey, the new facility enables customers to explore Chery’s latest vehicle portfolio, receive expert product consultation and access comprehensive aftersales services under one roof.

The Ras Al Khaimah showroom also serves as the launch venue for HIMAVA, Chery’s first pickup truck, which enters the UAE market with a starting price of AED 59,900 (4WD, excluding VAT).

Speaking on the expansion, Zaher Sabbagh, Director of Chery UAE, said the move reflects the company’s long-term commitment to serving customers across every emirate while supporting Ras Al Khaimah’s growing economic momentum and ambitious development pipeline.

The expansion comes as Chery continues to strengthen its position in the UAE automotive market, with plans already underway for an additional showroom in Fujairah, further enhancing its nationwide retail and service network.

Beyond Automotive

Alongside its physical expansion, Chery is accelerating investment in intelligent mobility technologies.

The company plans to introduce its Super Intelligent Parking system to the UAE, bringing AI-powered capabilities including autonomous parking, intelligent parking space detection and one-touch vehicle summoning.

Chery is also broadening its innovation strategy through AiMOGA Robotics, its robotics division focused on developing humanoid and quadruped robots for applications spanning customer service, education, industrial operations, healthcare support and smart home environments.

These initiatives underscore Chery’s broader vision of integrating artificial intelligence, robotics and intelligent mobility into a connected ecosystem designed to enhance everyday experiences.

A Global Automotive Brand

Founded in 1997, Chery has evolved into one of China’s leading automotive manufacturers, serving more than 13 million customers across over 80 countries and regions. The company has maintained its position as China’s largest passenger vehicle exporter for 21 consecutive years, reflecting its continued international expansion and technology-driven growth strategy.

Chery entered the UAE market in 2023 through its exclusive partnership with AW Rostamani Group (AWR), combining Chery’s global innovation capabilities with AWR’s decades of experience in the UAE automotive sector.

As demand for intelligent, value-driven mobility solutions continues to grow, the brand’s latest expansion signals its confidence in the UAE market and its commitment to delivering accessible, technology-enabled automotive experiences across the country.